I agree that the site looks extremely shady. But that doesn't mean unsuspecting people deserve to get harassed by that asshole. I think we take for granted how well versed we are on the internet and how relatively new the concept is of buying things online. Many, many internet users still aren't accustomed to the tricks of trolls and often click on the first thing they see on Google b/c they assume they're getting things from a place that everyone else talks about (presumably because it's at the top of a Google search).