"Essentially, [Handsontable] was kept running thanks to the money earned from Handsontable Pro. Unfortunately, our observation is that the ratio of commercial to free users is about 1 to 25. Hence, the only way for us to keep investing in the product is to convert more free users into paying."

This license change can play out in three ways: (1) free users convert to paying users, (2) free users move to other products with more liberal licenses, (3) combination of (1) and (2).