I wouldn't call it nefarious, but corporations operate on greed. As another comment points out, it's probably a good thing that society can get this greed targeted towards improving the situation for people who might otherwise be marginalized. I'd say my agenda would be to encourage a healthy skepticism of every good thing you hear about a corporation. Amazon has had bad press regarding how they treat warehouse workers. If we're too busy praising them for this, are we missing out on places where the greed leads to bad things?