Re:“Every minute I spent thinking about competitors was a mi...
by gmueckl on Saturday March 23, 2019 @08:36AM
(#19470187)
The "job to be done" is essentially just another term for the customer's need, right? To me, the main utility of that phrase is that it emphasizes the mindset of the customer much more than looking for a need.
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Re:“Every minute I spent thinking about competitors was a mi...
by mrmrcoleman on Saturday March 23, 2019 @10:15AM
(#19470516)
Yes that’s my understanding but looking at it as a job to be done intuitively moves towards how they currently do the job. This can often reveal other areas where you can help.