Much like cars in style of marketing, but a whole lot less useful since they take you nowhere, get lost more easily and everyone carries a mobile, it's basically true to say that watches are for two major categories of people: (1) suckers; and (2) people with cultural references from a bygone era fishing for social credit.

Exhibit A: India is obsessed by watches. It's the way to indicate the class you will never achieve because that world died decades ago but nobody's in India's yet noticed. It seems logic is the last untouchable.

Exhibit B: Loads of luxury watch ads I saw in Hong Kong this week associating time with breaking rules (Central), mountain climbing (Wanchai), and other such nonsense. What to say? Awesome, Anson. Far out, Frederick. Happening, Herbert. Rocking, Raymond. Striking, Samson.