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Re:Is 'gamification' the future? by j_baker on Saturday November 27, 2010 @06:55PM (#1946207)
That was actually the paper's author's point:

"Points and badges have no closer a relationship to games than they do to websites and fitness apps and loyalty cards. Gamification, as it stands, should actually be called pointsification, and is a bad thing because it's a misleading title for a misunderstood process… Games are good, points are good, but games ≠ points."

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