I think my point is that the "bombardment" of ads is partly in due to the lack of monetization. There's a bit of a difference between print ads, and intrusive online ads. For example, you could turn the page... there was not redirect to "wow iphone user, you've won this prize!!!"

I'm actually ok with facebook/ig/google adwords ads. I'm not ok with intrusive, redirecting, in your face, ads. I could be alone in this opinion.