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A comment on Google may rank sites for queries that don't appear on the page at all. Parent comment

Re:Google may rank sites for queries that don't appear on th... by hpaavola on Thursday March 21, 2019 @09:43AM (#19452192)
The texts other sites use to link to given site have affected the search results on Google for many many years.

This has been abused many times by using derogatory link texts when linking to politicians web pages.

See https://en.wikipedia.org/wiki/Google_bomb

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