While I agree with FAANG being way too powerful (and that they are all US-controlled with no viable European competitor in sight!), there is one elephant in the room that no one has been able to solve at all: the potential of abuse for non-centralized sites that cannot afford (or technically support!) any kind of moderation.

The TOR network is a prime example - markets dealing in anything from cannabis to war-grade weapons, huge child porn dumps, malware coordination servers. Or the same stuff in the "clearnet", where as an addition there are huge problems with absolutely vile Nazi propaganda (e.g. Stormfront), Russian propaganda disrupting Western elections, "anti vaxxers" that literally kill people and other conspiracy bullshit.

Society doesn't just need an "alternative web", society needs an alternative society that doesn't make anything devolve into dumpster fires.