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Re:ACLU reaches settlement with Facebook over discriminatory... by openasocket on Wednesday March 20, 2019 @11:38AM (#19443260)
Definitely, and that will make it harder to detect, but if you suspect it's the case and manage to sue, it becomes pretty obvious. They'll have a tough time explaining to the court why they chose to target their apartment ads to, say, people who buy sunscreen. And trying to pick a more subtle demographic will come off as even more ridiculous.
Re:ACLU reaches settlement with Facebook over discriminatory... by blotter_paper on Wednesday March 20, 2019 @03:11PM (#19445715)
I can imagine seemingly justifiable proxies. Targeting people who buy lawn care products and people who buy wild bird food is both arguably enriching to the neighborhood (birds and grass look nice) and probably correlates to WASPs fairly well. I remember the bird food example being brought up as something that credit ratings are influenced by, but I don't remember the source.

Edit based on sketchy memory: s/organic/wild