Yeah that was my read too. Taking the MealPal offering (cheaper lunches in exchange for pre-ordering and limiting your selection) and adding group delivery to it (adding a bit of cost in exchange for convenience).

If they essentially do "MealPal, but delivered," then I could see it working. Noticeable price point difference from other delivery options, but maintaining a range of restaurant meal options for people to choose from.

But yeah, they look like sink or swim based largely on what price they can offer consumers