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How does Google/FB identify offensive content?

After the NZ shooting, Google/FB struggled to identify offensive content from YT. I am wondering what algo/system design has put in place to identify offensive content. It is not an easy problem to solve, especially if it is a live-stream Additionally, how do they identify duplicate or content that is similar to something that has been flagged previously. Thoughts?
( 1 comment | on HN )
Re:How does Google/FB identify offensive content? by LinuxBender on Tuesday March 19, 2019 @01:05PM (#19432835)
Offensive content, or content that violates the acceptable use policy? Everything is offensive to someone.

They have a reporting function to flag violations, that apparently nobody used until the live stream completed. [1]

[1] - https://newsroom.fb.com/news/2019/03/update-on-new-zealand/