They may be used to it, but they also hate it.

Consumers would rather go to a big box store where they know they’ll pay an okay price all the time instead of a market where they’re expected to mentally calculate the actual value of every good and negotiate down to a magic number.

Even EBay couldn’t keep the auction concept alive.

Auctions (effectively what these negotiations are) are great for one thing: unique and expensive objects.

It’s a pain to have to spend hours a year negotiating every $50/month that goes out of my pocket. That’s a lot of unproductive hours against a machine with thousands of employees working against me.

When you say they, who are you talking about? Western or Indian consumers?

Auctions aren't the same as bargaining. Auctions have a lower price that is constantly going up. It just helps to reveal the max that a buyer will pay.

Both groups.

Bargaining is a waste of time if you have alternatives that don’t require it to get a good price.

Auctions has buyers that are willing to pay more up until a point. Negotiating at the market has a seller that is willing to pay less up until a point.

The same rules largely apply.

Isn't India data cheap because one person who owns one giant telecom decided he wanted data to be cheap in India? Similar to the original Google Fiber philosophy.

Ah, per other comments: Jio

That one person was Ambani, owner of Reliance Petro Chemicals, & started Jio mobile, funfact: mirror reflection of Jio is almost oiL.

Yup. Mobile data was a lot more expensive 2-3 years ago. Then one company started a massive race to the bottom.