What's worse is that most of these people do it for the because it's a fashion, harmless, gives you instant media credits.

In the days when it was most needed (in the segregation times, when gay and AIDS was a dirty word, etc) only people with balls supported those minorities, and those people could not care less about BS "politically correct" names and such.

Now, everybody and their dog support causes just because it's fashionable and scores them points.

Such opportunists are worse than active bigots -- if Nazi's where in fashion, they'd score points by being nazis.