Richard Gabriel, that's who ;-)
I heartily recommend his other writings. In fact, he considers "Worse is Better" some of the worst of his writings, and it is the most successful. ¯\_(ツ)_/¯
Just one that I've gotten a lot of mileage out of is "Habitability and Piecemeal Growth" in Patterns of Software. Lots of other gems in there: Reuse vs. Compression, The Quality Without a Name, etc.
EDIT: Forgot the link
25 years ago. Who the hell does that?