It was my understanding that the loser layer understands what's going on though, which should inoculate them from indoctrination. Celebrities would then be the ones who keep the clueless from becoming losers.

Well, going too deep, there are three parts of the loser layer; committed losers, future clueless, and future sociopaths. The committed losers are aware and say things like “msm has always being lying”, future clueless are aspiring influencers, and future sociopaths are just waiting for the right opportunity to advance.