I always thought of their waffles as "a tasty chemical amalgamation that a soulless corporation was trying to pass off as food". I'd think it's a pretty rare waffle that doesn't have chemical leavening.

I think they could improve their cooking in some respects by using microwaves more. I really hate bacon that isn't crispy, and surprisingly enough, a microwave will do that quickly when used properly. I've only ever seen one restaurant do that openly. It's a mystery to me why all of the awful fast food chain breakfast sandwiches don't take advantage of the technique.