Re:Launch HN: Bottomless (YC W19) – Coffee Restocked with a ...
by edmundsauto on Friday March 15, 2019 @07:00PM
(#19405126)
Super interesting, congratulations on launching! I think the HN perspective here ("Why can't they just add a packet of coffee powder?) is bog standard + a lot of people aren't your market.
The consumer side is interesting and has been addressed, but I think the more interesting component is you've essentially become an integrated sales partner for a really big industry. I've worked a lot in leadgen, and it turns out that most companies are pretty bad at optimizing for conversions. They pay a lot to keep the inbound requests going, but often they're not very good at handling the needs of a particular channel (especially when that channel has different expectations than their normal customer).
By actually making the sale, you turn coffee companies into a branded drop shipper. That's really really smart, IMO -- you've got the consumer at the purchase point, which is really the chokepoint for a lot of business.
The consumer side is interesting and has been addressed, but I think the more interesting component is you've essentially become an integrated sales partner for a really big industry. I've worked a lot in leadgen, and it turns out that most companies are pretty bad at optimizing for conversions. They pay a lot to keep the inbound requests going, but often they're not very good at handling the needs of a particular channel (especially when that channel has different expectations than their normal customer).
By actually making the sale, you turn coffee companies into a branded drop shipper. That's really really smart, IMO -- you've got the consumer at the purchase point, which is really the chokepoint for a lot of business.
Congrats again!