I just heard about this on Patrick O’Shaughnessy podcast. As a coffee-fiend, I really should look into becoming a customer, and am also interested to see what offerings come next.

Reminds me of a Whitehead quote that I like that can also serve as a heuristic to evaluate business ideas:

“Civilization advances by extending the number of important operations which we can perform without thinking about them”

I love that literally everything is abstracted away from the customer. Stuff just appears like magic.