Re:AT&T Is Dragging HBO's Streaming Strategy Out of the Dark...
by tptacek on Thursday March 14, 2019 @04:14PM
(#19393159)
The shows you're listing there are, excepting True Detective and Boardwalk Empire (which is a second-tier show!), generally available on Netflix and Amazon. They cost Netflix and Amazon to run, sure. But HBO can't run them at any price.
I guess this comes down to personal preference, so it's possible to argue that, but I would absolutely disagree. A look at the list of Emmy Award winners for Best Original Drama (https://en.wikipedia.org/wiki/Primetime_Emmy_Award_for_Outst...) surfaces many titles that show that cable and broadcast networks haven't been sitting still this decade: Breaking Bad, Mad Men, Dexter, Downton Abbey, True Detective, Boardwalk Empire, Homeland, The Americans, The Good Wife, Mr. Robot, Better Call Saul, This Is Us, etc.
You can argue that the list of Emmy winners has been slanted until very recently by bias against streaming providers. And I wouldn't disagree with that! But my point in citing Emmy winners isn't to say that those awards are an infallible guide to what's good and what isn't; it's just to say that there's been plenty of good programming coming out of cable networks over the last 10 years.
> Maybe Amazon will figure things out and it'll come to dominate TV, or maybe Netflix will
Netflix has already given up on the idea of dominating TV. Their shift to original programming means they're not trying to be your one source for everything anymore, they just want to be a source with enough good programming to convince people they're worth subscribing to. Which, as a business model, is kind of like... HBO.
Netflix's Ted Sarandos has even said this explicitly: "The goal is to become HBO faster than HBO can become us." (https://www.gq.com/story/netflix-founder-reed-hastings-house...)