Re:AT&T Is Dragging HBO's Streaming Strategy Out of the Dark...
by tptacek on Thursday March 14, 2019 @02:35PM
(#19392058)
I don't think that last argument is true. Yes, Netflix has a shotgun approach to picking content. But Netflix has core prestige series that hold their own against HBO, and HBO has middling series that go nowhere; the only difference is that Netflix has more stuff.
Re:AT&T Is Dragging HBO's Streaming Strategy Out of the Dark...
by Retric on Friday March 15, 2019 @12:59PM
(#19401618)
HBO was mostly showing Movies aka 3rd party content. Their original content was largely differentiation so people had a reason to pay for HBO over Stars becase they both had movies but only HBO had the Sopranos.
In that context having a small number of very high quality shows works well. But, exclusive high quality moves are really expensive.
Over the next 45 years AT&T does not want to produce a lot of content, they simply can’t stay competitive without a lot of new content.
No, having 45 years of exclusive back catalog is a real and concrete competitive advantage.
> GoT was low hanging fruit with great source material.
I'm not sure I agree; I mean, I get why it seems like they in retrospect, but the history of genre fiction jumping from print to film (whether big screen or small) is littered with dozens of corpses of failures of conversions of “great source material” for every even modest success.
> Their library is enough to get people to sign up and binge watch old content, but they need to pay for a lot of 3rd party content and or high volume production like Netflix to keep people paying 15$ a month.
I pay for both HBO Now and Netflix, and I pay of HBO Now largely because it has fairly consistent if low volume high quality new original exclusive content, unlike Netflix's high-volume firehose of stuff I have no interest in that occasionally produces something of value, which even with their supposedly personalized recommendations is still hard to find and identify among the sea of mediocrity.
> In the end streaming needs new content to keep people paying every month.
So did premium TV. HBO is more focussed on providing very high quality to a more focussed audience while Netflix is running a scattershot content approach; the latter probably has less value per customer but can perhaps support a larger customer base; or it's a consciously unsustainable model that only lasts until they figure out what their target audience really is.
EDIT: however, AT&T seems to want to try something closer to the Netflix strategy with HBO, which I think is likely to be a disaster, but possibly one that gets recognized in time to turn around.