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A comment on Why did this take so long? Events-based mobile ads ARE a HUGE success.
Had it been done in an earlier manner where mobile phones haven't entered the SmartPhone/Social Media craze - everyone would have tuned out faster.
Dodging the Adblock crowd and piggybacking on the Post-Iphone hipster crowd is the hallmark of great timing if you ask me.
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Had it been done in an earlier manner where mobile phones haven't entered the SmartPhone/Social Media craze - everyone would have tuned out faster.
Dodging the Adblock crowd and piggybacking on the Post-Iphone hipster crowd is the hallmark of great timing if you ask me.