I love Hetzner but you have to compare like for like. The EX42 is a dedicated machine which is great for perf and HD space but bad for maintenance, flexibility and setup fees. It’s also desktop hardware so no ECC memory.

Hetzner does have cloud vps though e.g. CX51 32 gb 8 vcpu at 29 eur ex vat. So a bit cheaper but not as much DC location choice as you get with OVH.