In my experience, when it comes to market ideology and taxes, people don't argue from empathy, they argue from the pocketbook.
In this case, they're arguing from _someone else's_ pocketbook. And it's not the dairy farmers pocketbook or average citizens exposed to global markets pocketbook.
However, I took would like to open the market to cheese. Let the consumer tolerate if they want to buy 'bad' cheese or, as advertised by the proponents, the 'better' Canadian cheese. Let the consumer choose.