I don't think that's a fair interpretation. They're not going on the attack, after all. Amazon's capitalization on ElasticSearch constitutes an existential threat to Elastic, not the other way around. Elastic is very much defending its existence, which, by the way, is the primary sponsor for the open source project. Moreover, the interpretation ignores that the "proprietary features" in question (including their source code) are available for free to the public.
I'm open to the idea that there were better (i.e., friendlier to open source) recourses available, but I'm not pursuaded by purist arguments that don't address the existential threat to Elastic and the ElasticSearch project.
The first is not a given at all, and the second is what leads to it being a foregone conclusion with the question being not if but when someone will eat your lunch whether its Amazon or users choosing to DIY.
Most of Elastic's critics in this thread seem to believe that, as the primary sponsor of the project, everything Elastic does must be open source (apparently) at all costs or they are somehow anti-open-source or otherwise "worse for open source" than Amazon.
I know there's more context here, and I'm sympathetic to Elastic's position, but "Elastic loves open source so much they made proprietary features to hurt their competitors!" is a bit....Orwellian as far as defenses.
I don't think this comes across as pro-Elastic as you think it does. :)