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Re:Facebook Usage Declines for the First Time in Infinite Di... by nkozyra on Monday March 11, 2019 @06:07PM (#19363346)
Except you could argue what makes something personal and noiseless also makes it less profitable as an advertising platform.
Re:Facebook Usage Declines for the First Time in Infinite Di... by krn on Monday March 11, 2019 @06:45PM (#19363614)
That's a good point, and it's probably the main reason why Facebook wants to integrate the infrastructure of all of its platforms, possibly sharing the users and ads between Facebook, Messenger, Instagram, and WhatsApp[1].

What else there is to do, when the most profitable product of the company has the slowest growth rate of all.

[1] https://news.ycombinator.com/item?id=18997923