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Re:The head of luxury at Facebook and Instagram by petercooper on Sunday March 10, 2019 @11:27AM (#19352337)
Everyone winds up sporting their allegience to Nike or Adidas or Puma or Under Armour or Reebok or Lululemon or whatever it is.

As someone who spends 99% of his life in Adidas "athleisure" clothing, that's sorta part of the point for me. It just feels nice associating myself with their brand for some reason, no idea why. I guess it's like how some people associate themselves with their town, football team, or text editor, perhaps.

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