I don’t know specifically about Golden Bridge but I have been on the receiving end of other trophy clearinghouses: we were notified we had won a whatever of the year award without even applying for it and that we could purchase the actual trophy for a very reasonable price. Basically these companies’ business is selling overpriced crystal trinkets.

As have I, it's a fairly common racket. However, rights to a trophy / rights to use the logo etc are also sold by perfectly legitimate awards too.

Only fake awards sell trophies. they give the award to everything and make money in trophy sales. See also SuperDoctors, Who's Who, and pay to publish journals with no peer reviews.