Also Comcast is more politically mature and dangerous, and more capable in manufacturing consent around issues of monopoly.

The average person will have an easier time understanding the concept that his favorite pundit is less discoverable on Google properties than his political opponent than the concept that Comcast owns Sky, MSNBC, Rotten Tomatoes, Universal Pictures, Telemundo, E!, Vox, The Verge and has all manners of pervasive influence in your thought.