News for hackers. Stuff that matters.

A comment on Ask YC: What books on marketing do you recomend?.

Re:Ask YC: What books on marketing do you recomend? by danielrhodes on Sunday May 18, 2008 @10:26AM (#193363)
Tipping Point
[ Parent | on HN ]
Re:Ask YC: What books on marketing do you recomend? by tptacek on Sunday May 18, 2008 @03:25PM (#193538)
I enjoyed reading this book, but:

(1) some of its arguments have been regularly refuted; for instance, "the power of context" and "broken windows".

(2) I've never heard a story about any real business using the "lessons" of this book to accomplish a marketing objective.

[ Parent | on HN ]