True. To build on OPs point though, these aren't exactly comparable. Specifically, light aircraft:

* are piloted by people who have to be certified pilots, which takes considerable training

* are flown at higher altitudes than what this product's marketing is suggesting

* are much more expensive to own/operate

* are only allowed to take off from specific places (regional airports) that tend to be away from high population density areas

* can use the lift from wings to potentially glide to safety if engine failures occur

This concept looks like it works best for short hops between high population density areas, and is at a price point and training level (read: none) that would mean many more potential vehicles would be in the air. So it's not only the above issues but also a matter of degree.

Oh, I totally agree. I was attempting to make the point that purpose-built aircraft with more highly trained pilots still succumb to this. A random on a flying motorcycle doesn’t stand a chance.

Ya it seems like risk profile isn't very clear, nor do major risks have sufficient mitigations.

I feel like the easier place to start is a low-speed automated cargo delivery system that runs on pre-defined flight paths and only in certain weather conditions. Even then you're dealing with pretty decent risk profile given the failure mode of anything flying is rather dangerous.

I'm not against flying things in cities per se, just want to see the discussion go more like 1) flying things are good for X Y Z reasons, 2) major issues to address before we get there include A B C, 3) here's how we're solving those to unlock this new opportunity. Maybe that discussion is happening in other places, but I'd love to see these safety factors better addressed by anyone building these types of things, else it doesn't build much confidence in the viability of the company.

The safety system has to be integral with initial design and it is. Before these are used in urban environments the machine must be able to set itself down safely regardless of the failure. That is possible.

Cool, I'd love to see the specifics. I imagine it'd be impressive and worthy of showing off.

Many are fatal on an ordinary motorcycle too. Motorcyclists accept those risks.