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A comment on Ask YC: What books on marketing do you recomend?.

Re:Ask YC: What books on marketing do you recomend? by unfoldedorigami on Sunday May 18, 2008 @09:42AM (#193345)
Of all the books and research we've read, these are the ones we've found the most useful information from and influenced a large part of our redesign at Wufoo :

Call to Action http://www.calltoactionbook.com/ (how to think about landing pages and navigation)

Landing Page Optimization http://landingpageoptimizationbook.com/ (best technical book on how to measure landing pages, do not buy SEO books, they're all terrible and rehash what you see on most blogs)

Word of Mouth Marketing http://wordofmouthbook.com/ (sometimes great marketing has nothing to do with what you do on the web)

Made to Stick http://www.madetostick.com/ (just a great read on how you should shape your copy and ideas so they have maximum sticking power)

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Re:Ask YC: What books on marketing do you recomend? by maxklein on Sunday May 18, 2008 @02:26PM (#193510)
Whoah! You realise you are referring to yourself as 'we'? You realise that you are losing your voice as an individual, and taking on a more neutral tone that represents a company? You realise what is happening, right? Your company is no longer a collection of startup founders, it's just a polite 'we'.

Lose that, it's the new world. Companies are made up of vocal intelligent people, not neutral hollow 'we's.

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Re:Ask YC: What books on marketing do you recomend? by skmurphy on Sunday May 18, 2008 @04:50PM (#193603)
If you look at his profile he gives his real name and his company and he clearly stands behind and owns his comments. You seem to be pushing "Cluetrain" as some form of political correctness. At some point a company becomes more than a collection of startup founders, which it must to succeed, and makes commitments as a firm based on a working consensus. I don't find it hard to believe that the founders talked over what books had been most useful: for me the "we" sounds natural now hollow.
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