It's like the old saying about Russian vs. American missiles, "The Americans build a bomb that can flatten a one mile radius and drop it on the target, the Russians build a bomb that can flatten a ten mile radius and drop it near the target" his offer to "give away the drug for free if they couldn't afford it" wasn't realized, he may have intended it but people off insurance that didn't qualify for medicaid price reductions got hit with the full price - additionally insured customers who were getting the low out of pocket price were still being penalized for requiring such an expensive drug. The system is broken, absolutely, but that doesn't give him a get-out-of-ethical-violations-free card.

There's a sibling post I wrote with my personal experience dealing with the ridiculousness of drug pricing, these tricks and games do hit people.