Interestingly that's exactly how algorithms make things go viral. They pick up on things that get a quick reaction with complete disregard for what happens in the long term. Jaron Lanier explains this in his talks [0].

So features on social media are decided based on short term gains and posts on social media are promoted like that too. It's like an entire industry forgot their parents warnings about thinking about the future.

[0] https://www.youtube.com/watch?v=kc_Jq42Og7Q