I think it’s something very much societal. In Japan or China, Vietnam, etc., drug use is almost always seen in a negative light. It’s not about sowing wild oats, having forbidden fun, an outlet for hardship, etc. They’re always denigrated in all media, in society, in school, in music, films, at work, etc. It’s never any kind of cool in any way. It’s shunned ostracized outlawed and unaccepted. Does that map well to our society? I’m afraid not much. We’ll have to find another way out.