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A comment on U.S. users are leaving Facebook by the millions, Edison Research says. Parent comment

Re:U.S. users are leaving Facebook by the millions, Edison R... by _cs2017_ on Wednesday March 06, 2019 @11:18PM (#19325469)
If Instagram doesn't heavily customize the ads or the news feed, then how does it extract any value from the data it collects?
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Re:U.S. users are leaving Facebook by the millions, Edison R... by usrusr on Thursday March 07, 2019 @03:14AM (#19326396)
Using the data to personalize ads elsewhere? Does Facebook operate a conventional ad network out on the web? (I could not name it, but I assume they do)
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Re:U.S. users are leaving Facebook by the millions, Edison R... by anticensor on Thursday March 07, 2019 @11:03AM (#19329125)
Instagram/FB data crossfeeding.
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Re:U.S. users are leaving Facebook by the millions, Edison R... by _cs2017_ on Thursday March 07, 2019 @12:13PM (#19329816)
That means IG will lose its value as people stop spending time on FB. So it would have to develop some independent way to monetize its users.
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Re:U.S. users are leaving Facebook by the millions, Edison R... by usrusr on Friday March 08, 2019 @04:41AM (#19336271)
A few seconds of googling: facebook calls their off-site advertising product "audience network". Same model as Google selling ads placed elsewhere than a search engine result page.
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