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A comment on Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy. Parent comment

Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys... by callalex on Wednesday March 06, 2019 @09:26PM (#19325081)
Wow that is an extremely unfortunate name, it almost seems like they’re maliciously trying to ride the positive and successful associations of the existing Project Zero.
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Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys... by jhall1468 on Thursday March 07, 2019 @12:24AM (#19325726)
I'm going to guess that many, like myself, have no idea what the existing Project Zero is, and I would venture a guess the people that named this were in the same boat.

I'd even surmise that it's not a particularly unique or interesting name.

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