Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys...
by shagie on Wednesday March 06, 2019 @08:11PM
(#19324734)
> Amazon also assured landlords that its decision to close pop-up stores wasn’t a sign that it is pulling back from its expansion into bricks-and-mortar retail, one landlord said.
> “The pop-up stores were designed to ascertain demand, and Amazon can leverage that data for prototypes of other stores,” said Mr. Charles Lanier, director of real estate at Plaza Associates Inc., a private commercial-property landlord that operates Crabtree Valley Mall in Raleigh, N.C., which contains an Amazon pop-up.
> Amazon is innovating at a fast pace, he said, adding, “We’re big fans of the brand.”
> “The pop-up stores were designed to ascertain demand, and Amazon can leverage that data for prototypes of other stores,” said Mr. Charles Lanier, director of real estate at Plaza Associates Inc., a private commercial-property landlord that operates Crabtree Valley Mall in Raleigh, N.C., which contains an Amazon pop-up.
> Amazon is innovating at a fast pace, he said, adding, “We’re big fans of the brand.”