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A comment on Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy. Parent comment

Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys... by stone-monkey on Wednesday March 06, 2019 @07:36PM (#19324546)
Obviously they must know it's a problem, but it seems to be a constant arms race fighting with the counterfeiters, especially with their current business model.

It seems pretty clear Amazon is moving away from being a direct retailer of items and instead fulfilling orders for other stores. Moreover, they're leaving it in the hands of these storefronts to differentiate themselves by having them pay extra to separate their stock from other warehouse goods.

Lastly, it seems as if the end goal is for the retail store to become a platform for a new wave of direct to consumer manufacturers, which you see in the form of Anker, that trending Orolay jacket, etc.

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Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys... by sutterbomb on Thursday March 07, 2019 @08:44AM (#19327918)
Their in house brands are a large and growing part of the marketplace, so it's not quite right to claim they're moving away from being a direct retailer. Perhaps "retailer of other brands" is where they're moving away from but even that I'm not positive there's been any meaningful change of late.
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Re:Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Phys... by JoeAltmaier on Thursday March 07, 2019 @08:44AM (#19327922)
Even their house brands are sometimes outsourced - its been reported here that counterfeits occur even among them.
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