I had a conversation the other day with two journalists on this subject and I was flabbergasted by how little they seem to know. They were under the pretext that when something is free you're the product, but they didn't seem to realize just how many shit Facebook knows about them or how far and deep the tracking goes. I've come to the realization that apart from our community no one else seems to understand what's at stake here.

The real issue is that most people can't make the correlation between personal data that are monitored and ways of exploitation. They don't know that any individual can target them specifically by using their e-mail or phone number. They have this abstract notion that somewhere a company is running a generic ad that shows shoes or cars to them and that's all there is.