This. Here's a piece that I wrote that touches on this dissonance:

What Open Source Can Learn From Slack https://www.nemil.com/musings/oss-and-slack.html

> Third, we generally overweight the importance of our personal values when developing a product — without considering how users will make their decision.

> For example, users do value privacy, but many won’t switch to a product that protects their privacy if it means losing what they have — unlike so many of those commenting in Hacker News threads.