Their sunglasses are half the price of brand name or more, and substantially worse. I can get Oakleys, Spys, or Nikes for $50-80 easily.

I might not be able to get whatever pair I want right now, but I'd find a decent one. The quality from a fashion perspective would be miles ahead, I don't even care about brand name; just how they look. Sunglasses for me are something that I actively wear 1-5 pairs of at a time.

Frankly I could afford to pay $100-300, but don't need to. Most people care more about the brand and status aspect, but I don't, just how they look. $50-150 for something like a pair of shoes is a reality most people can and do deal with. If they (Zenni) looked like glasses I'd want to wear, I'd jump at them. American optical have aviators in that price range, and aren't owned by luxottica