I don't mind the "-gates" : issues are bound to arise. The only way to avoid "-gates" is to stop producing and selling anything at all. Modifying a manufacturing process to correct a flaw is not always easy and can take some time, so I understand the "We'll fix it in a later iteration" stance.

I think the real issue here is the failure of Apple to acknowledge the technical flaw. That, and the the poor customer service. If it's a design issue, it should be covered in the warranty : it would be costly on a short term perspective, but in this specific case I think it would be worth it, as it would keep customers happy with the brand.