It wouldn't be a matter of corporate masters but of basic prudence. We've seen competitors straight copy other user acquisition channels and there are some important details on this page that might not be obvious. Luckily such lack of imagination shows in other ways.

Also, it isn't clear at all from this post that the page isn't done. There are important but missing steps, for example. Also, there is no link currently from the normal web experience to /free.

Such a write-up would be useful if only for us though. Writing codifies coherent thinking.

Ah, whoops. I wouldn’t have posted it here if I had known it wasn’t ready for public consumption. I think I came across it on a LifeHacker posting.

It isn't a problem at all. I just wanted to stress that we made it public with a lot more to do. That matters in the context of some kind of write up about our experience.