If you aren't just hiring every person who walks through the door, you are discriminating. The question is whether you are hiring on relevant characteristics or irrelevant bullshit, and whether your job is more appealing to people on the basis of protected characteristics in ways that end up with an overwhelmingly-male workforce of people willing to be treated unfairly. Being thoughtful and taking responsibility for which people you are choosing to include is at least honest, unlike accepting a sexist status quo as magically "neutral".