Yeah, I think this is how a company achieves anything nefarious. Sensational media and people are fickle; they consume a few clickbaity articles and then forget them. Meanwhile, companies keep pursuing the goal. Again, their motto has been Keep Evil Undetectable, and we have to tell ourselves that this is a long and ongoing battle. But I'd say that democracy has been always a long and ongoing battle: When you stop paying an attention, you lose.