Re:Ask Patio11: Why don't you make SEO tools?
by tptacek on Monday November 22, 2010 @09:50AM
(#1929928)
I don't think Patrick would claim to be a "brilliant SEO wizard". He's made mention of friends who are.
Patrick's SEO abilities are notable on HN because he has managed to run a business quantifiably tied to SEO and search advertising. He's hasn't just "done" SEO. Lots of HN people can claim that. He's successfully taken a product to market with it. That's impressive.
Referring to Patrick as an SEO undervalues him. SEO isn't really his schtick. Engineered product marketing is. Engineered marketing includes SEO, but also A/B testing, metrics, optimization, and a grab bag of other "lean startup" ideas.
(Also, in case it isn't obvious, Patrick is popular here because he writes thoughtfully, helpfully, and often.)
Patrick's SEO abilities are notable on HN because he has managed to run a business quantifiably tied to SEO and search advertising. He's hasn't just "done" SEO. Lots of HN people can claim that. He's successfully taken a product to market with it. That's impressive.
Referring to Patrick as an SEO undervalues him. SEO isn't really his schtick. Engineered product marketing is. Engineered marketing includes SEO, but also A/B testing, metrics, optimization, and a grab bag of other "lean startup" ideas.
(Also, in case it isn't obvious, Patrick is popular here because he writes thoughtfully, helpfully, and often.)