Good catch. The phrase does indeed suggest a metaphorical treasure chest, filled with riches that we can reap if we only just use the key that the author promotes.

The thought-terminating cliche "Money Out of Nowhere" reinforces that deception, as though the title was drawn from the self-help or the MLM industry.

Finally, the website name: "Above the crowd". Yuck.

An article written by the fatuous, for the fatuous.