Re:Minimum Viable Personality (2011)
by oftenwrong on Friday March 01, 2019 @04:29PM
(#19285440)
Economics 101 teaches us that markets are supposed to be based on “informed
consumers making rational choices.” If we had a market system like that, then
a television ad would consist of, says, General Motors putting up information
saying “here’s what we have for sale.” But that’s not what an ad for a car is.
And ad for a car is a football hero; an actress; the car doing some crazy
thing like going up a mountain or something. The point is to create uninformed
consumers who will make irrational choices.
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