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A comment on Minimum Viable Personality (2011). Parent comment

Re:Minimum Viable Personality (2011) by RodgerTheGreat on Friday March 01, 2019 @10:15AM (#19281331)
Social media seems to have created an environment where, more than ever, individuals apply the ideology of marketing to their entire lifestyle and thought process. You are your personal brand, and you must work to manipulate how others see you. The ad economy strives to turn everyone into an advertiser.

Unfortunately, this philosophy of instrumentality is effective. How would we as a society put marketing back inside Pandora's box?

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Re:Minimum Viable Personality (2011) by DanielBMarkham on Friday March 01, 2019 @10:28AM (#19281454)
Yep. I tell people that Seth Godin won. Now everybody is doing whatever they can to create a tribe.

Unfortunately, while this might have been a great marketing strategy five years ago, it doesn't scale -- and it makes a horrible mess out of dialectical conversation.

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Re:Minimum Viable Personality (2011) by NeedMoreTea on Friday March 01, 2019 @10:50AM (#19281714)
Which only works when there were just a few doing it. You could stand out when it was a little different.

When everyone does it like Apple, no one does, not even Apple. It ceases to have meaning or effect.

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